What are some case studies of brand reputation management?

What are some case studies of brand reputation management?

There are several notable case studies, such as the United Airlines incident in 2017 and how they handled the backlash.

Can you tell me more about the United Airlines case?

Sure! After a passenger was forcibly removed from an overbooked flight, United faced severe public backlash. They responded by apologizing and changing their policies.

What lessons can brands learn from this?

Brands can learn the importance of customer service, transparency, and the need for a crisis management plan.

Are there any positive examples of brand reputation management?

Yes, brands like Dove have successfully managed their reputation through campaigns that promote body positivity and inclusivity.