What are some successful case studies of brands on social media?

What are some successful case studies of brands on social media?

One notable case study is Nike's "Dream Crazy" campaign, which featured Colin Kaepernick. It sparked conversations and increased brand engagement.

What strategies did Nike use to engage their audience?

Nike utilized emotional storytelling, aligning with social issues, and leveraging influencer partnerships to resonate with their audience.

Can you give another example?

Sure! Wendy's is known for its witty Twitter interactions, which helped them gain a younger audience and increased their brand visibility.

What can smaller brands learn from these examples?

Smaller brands can focus on authenticity, engage with their audience through humor or storytelling, and leverage social issues that resonate with their values.