What are some successful marketing campaign case studies?
There are many successful marketing campaigns. One notable example is Nike's "Just Do It" campaign, which significantly boosted their brand recognition and sales.
Can you tell me more about the Nike campaign?
Sure! Launched in 1988, the "Just Do It" campaign featured motivational messages and diverse athletes, resonating with a wide audience and establishing Nike as a leader in sportswear.
What about other industries? Any examples?
Absolutely! The ALS Ice Bucket Challenge is a great example from the nonprofit sector. It raised over $115 million for ALS research through viral social media engagement.
How did the Ice Bucket Challenge go viral?
It went viral due to its fun and engaging nature, encouraging participants to challenge friends while raising awareness for a serious cause.
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