What are some successful case studies of viral marketing?
One famous case study is the ALS Ice Bucket Challenge, which raised over $115 million for ALS research in just a few weeks.
What made the Ice Bucket Challenge go viral?
It combined a fun challenge with a charitable cause, encouraging people to share videos and tag friends, creating a snowball effect.
Can you give me another example?
Sure! The Dove Real Beauty campaign used real women in its ads, sparking conversations about beauty standards and going viral.
What strategies can brands use to create viral content?
Brands can leverage emotional storytelling, user-generated content, and social media trends to increase their chances of going viral.
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