What are some effective case studies on custom audiences?

What are some effective case studies on custom audiences?

Custom audiences have been pivotal in targeted marketing. For instance, a retail brand used Facebook custom audiences to re-engage past customers, resulting in a 30% increase in sales.

Can you provide more details about that case study?

Sure! The retail brand created a custom audience from their email list, targeting users who had previously made purchases. They ran a campaign with personalized ads showcasing new products, which led to higher engagement and conversion rates.

What other platforms can I use for custom audiences?

Besides Facebook, platforms like Google Ads, LinkedIn, and Twitter also offer custom audience features, allowing you to target specific user segments effectively.

How can I create my own custom audience?

To create a custom audience, gather your customer data (like emails or website visitors), then upload it to the advertising platform of your choice, and follow their guidelines to set up your audience.