What are the benefits of using custom audiences in advertising?
Custom audiences allow advertisers to target specific groups, improving ad relevance and engagement.
Can you explain how they improve ad relevance?
By targeting users who have already interacted with your brand, you can tailor messages that resonate more with their interests.
Are there any specific examples of successful campaigns using custom audiences?
Yes, many brands have seen increased ROI by retargeting previous website visitors or engaging past customers with tailored offers.
What platforms support custom audiences?
Platforms like Facebook, Google Ads, and LinkedIn all support custom audiences, allowing for precise targeting.
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