What are the differences between custom and lookalike audiences?
An example of an AI chatbot conversation about differences between custom and lookalike audiences.
What are the differences between custom and lookalike audiences?
Custom audiences are created from your existing customer data, while lookalike audiences are based on the characteristics of your custom audiences.
Can you give me an example of each?
Sure! A custom audience could be your email subscribers, while a lookalike audience would be new users who share similar traits with those subscribers.
Which one should I use for my ad campaign?
It depends on your goals. Use custom audiences for retargeting existing customers and lookalike audiences to reach new potential customers.
Are there any specific platforms where I can create these audiences?
Yes, platforms like Facebook Ads and Google Ads allow you to create both custom and lookalike audiences easily.
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