What are some effective case studies on review promotions?
One notable case study is from a skincare brand that offered discounts in exchange for reviews, resulting in a 40% increase in sales.
Can you share another example?
Sure! A restaurant chain ran a campaign where customers received a free dessert for leaving a review, boosting their online ratings significantly.
What metrics should I look at to measure success?
Key metrics include the number of reviews generated, overall rating changes, and the impact on sales before and after the promotion.
Are there any risks associated with review promotions?
Yes, risks include potential fake reviews, customer dissatisfaction if expectations aren't met, and possible backlash on social media.
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