What are the main challenges of real-time marketing?
Real-time marketing faces several challenges, including rapid content creation, audience engagement, and staying relevant.
How can brands effectively manage these challenges?
Brands can manage these challenges by investing in agile marketing teams, utilizing data analytics, and maintaining a flexible strategy.
What role does social media play in real-time marketing?
Social media is crucial for real-time marketing as it allows brands to engage with audiences instantly and respond to trends.
Can you give examples of successful real-time marketing campaigns?
Sure! Notable examples include Oreo's 'Dunk in the Dark' during the Super Bowl and Wendy's real-time Twitter interactions.
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