What are the challenges of using relatable characters in marketing?

What are the challenges of using relatable characters in marketing?

Using relatable characters in marketing can be tricky. One challenge is ensuring that the character resonates with a diverse audience.

Can you give examples of how this has backfired for brands?

Sure! For instance, a brand might create a character that seems relatable but ends up alienating certain demographics, leading to backlash.

What strategies can brands use to avoid these pitfalls?

Brands can conduct thorough market research to understand their audience better and test character concepts before full-scale launch.

Are there any successful examples of relatable characters in marketing?

Yes! Characters like the Geico Gecko or M&M's characters have successfully connected with audiences by being both relatable and entertaining.