What are some common biases in market segmentation?

What are some common biases in market segmentation?

Common biases include confirmation bias, overgeneralization, and sampling bias. Would you like to know more about each?

Yes, please explain confirmation bias.

Confirmation bias occurs when marketers favor information that confirms their pre-existing beliefs about a segment, ignoring contradictory data.

How can we avoid these biases in our segmentation process?

To avoid biases, use diverse data sources, involve cross-functional teams, and regularly review segmentation criteria.

Can you give an example of overgeneralization?

Sure! Overgeneralization happens when a marketer assumes all members of a segment behave the same way, which can lead to ineffective strategies.