What are the common mistakes in audience research?
Some common mistakes include not defining the target audience clearly, relying on outdated data, and ignoring qualitative insights.
How can I avoid these mistakes?
To avoid these mistakes, ensure you have a clear audience profile, use up-to-date data, and incorporate surveys or interviews for qualitative insights.
What tools can help with audience research?
Tools like Google Analytics, SurveyMonkey, and social media analytics can provide valuable insights into your audience.
Can you give examples of qualitative insights?
Sure! Qualitative insights can come from focus groups, customer interviews, or open-ended survey questions that reveal motivations and preferences.
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