What are the common mistakes in choosing metrics for my business?
Some common mistakes include focusing on vanity metrics, not aligning metrics with business goals, and ignoring context.
Can you explain what vanity metrics are?
Vanity metrics are numbers that look good on paper but don't provide meaningful insights, like social media likes.
How can I ensure my metrics align with my business goals?
Start by clearly defining your business objectives, then choose metrics that directly measure progress towards those goals.
What should I do if my metrics aren't providing useful insights?
Re-evaluate your chosen metrics, consider gathering qualitative data, and ensure you're analyzing the right data points.
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