What are some common mistakes businesses make in pricing?
Some common mistakes include underpricing, not considering costs, and ignoring competitor pricing.
How can underpricing affect my business?
Underpricing can lead to reduced profit margins and may devalue your product in the eyes of customers.
What should I consider when setting prices?
Consider your costs, market demand, competitor pricing, and the perceived value of your product.
Can you give examples of businesses that failed due to pricing mistakes?
Sure! Companies like J.C. Penney and Coca-Cola faced challenges due to poor pricing strategies.
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