What are the common mistakes in segmentation research?
Some common mistakes include not defining clear objectives, using outdated data, and ignoring customer feedback.
How can I avoid these mistakes?
To avoid these mistakes, ensure you have clear goals, use current data, and regularly gather and analyze customer insights.
What tools can help with segmentation research?
Tools like Google Analytics, HubSpot, and customer relationship management (CRM) software can be very helpful.
Can you give examples of successful segmentation?
Sure! Successful segmentation examples include Nike targeting athletes and Netflix personalizing content recommendations.
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