What are the key differences between qualitative and quantitative research?

What are the key differences between qualitative and quantitative research?

Qualitative research focuses on understanding concepts and experiences, while quantitative research emphasizes numerical data and statistical analysis.

Can you give me examples of each type of research?

Sure! An example of qualitative research is conducting interviews to explore people's feelings about a product. Quantitative research might involve a survey with multiple-choice questions to gather statistical data on product usage.

Which method is better for market research?

It depends on your goals. Qualitative research is great for exploring ideas and gaining insights, while quantitative research is better for measuring trends and making predictions.

How do I choose between the two methods?

Consider your research question, the type of data you need, and your resources. If you need depth and context, go qualitative; if you need breadth and generalizability, choose quantitative.