How do I choose the best web analytics tool for my business?
Choosing the best web analytics tool depends on your specific needs. Are you looking for detailed user behavior tracking, or just basic traffic stats?
I need detailed user behavior tracking and conversion metrics.
In that case, tools like Google Analytics, Mixpanel, or Hotjar might be ideal. They offer in-depth insights into user interactions.
What are the main differences between Google Analytics and Mixpanel?
Google Analytics is great for overall traffic analysis, while Mixpanel focuses more on user engagement and event tracking.
Are there any free options available?
Yes, Google Analytics offers a free version, and tools like Matomo and Clicky also have free tiers with limited features.
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