How does consumer behavior change during seasonal shopping?

How does consumer behavior change during seasonal shopping?

Consumer behavior during seasonal shopping often shifts due to factors like promotions, holidays, and cultural trends. Shoppers may prioritize gifts, seek discounts, or indulge in seasonal products.

What are some common strategies retailers use to attract seasonal shoppers?

Retailers often use strategies like limited-time offers, festive displays, and targeted advertising to attract seasonal shoppers. They may also create special events or loyalty programs to enhance customer engagement.

Are there specific seasons that see more shopping activity?

Yes, major shopping seasons include the holiday season (November-December), back-to-school season, and summer sales. Each season has unique consumer motivations and spending patterns.

How do online shopping trends differ from in-store shopping during these seasons?

Online shopping tends to see higher growth during seasonal sales due to convenience and wider selection, while in-store shopping may benefit from experiential elements like displays and immediate gratification.

What impact do social media and influencers have on seasonal shopping?

Social media and influencers significantly impact seasonal shopping by shaping trends, creating buzz around products, and driving consumer engagement through targeted campaigns and authentic recommendations.