How has social media changed the way we shop?

How has social media changed the way we shop?

Social media has transformed shopping by influencing consumer behavior, providing product discovery, and enabling direct purchases.

Can you give examples of how brands use social media for marketing?

Brands often use social media for influencer partnerships, targeted ads, and engaging content to attract customers.

What are the pros and cons of shopping through social media?

Pros include convenience and personalized recommendations, while cons can be misinformation and impulse buying.

How do social media reviews affect purchasing decisions?

Social media reviews significantly impact decisions, as consumers trust peer opinions over traditional advertising.

Is social media shopping more popular among certain age groups?

Yes, younger generations, especially Gen Z and Millennials, are more inclined to shop via social media platforms.