What are the cost differences between remarketing and display ads?
An example of an AI chatbot conversation about cost differences in remarketing vs display ads.
What are the cost differences between remarketing and display ads?
Remarketing ads typically cost more per click than standard display ads because they target users who have already shown interest in your product.
Why do remarketing ads cost more?
They cost more because they are more targeted and often have higher conversion rates, making them more valuable to advertisers.
Are there any specific metrics I should look at for both types of ads?
Yes, you should consider metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS) for both.
Which one should I choose for my campaign?
It depends on your goals. If you're looking to re-engage past visitors, remarketing is ideal. For broader brand awareness, display ads may be better.
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