How do I create a focus group guide?
Creating a focus group guide involves several key steps. First, define your objectives. What do you want to learn?
What should I include in the guide?
Include an introduction, participant criteria, discussion topics, and questions. Make sure to keep it clear and concise.
How long should the focus group session be?
Typically, a focus group session lasts between 1 to 2 hours. This allows enough time for discussion without losing participants' attention.
Any tips for facilitating the focus group?
Yes! Be neutral, encourage participation from everyone, and manage time effectively to cover all topics.
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