What is the cultural dimensions theory?
Cultural dimensions theory, developed by Geert Hofstede, identifies key dimensions that differentiate cultures, such as individualism vs. collectivism.
What are the main dimensions in this theory?
The main dimensions include Power Distance, Individualism vs. Collectivism, Masculinity vs. Femininity, Uncertainty Avoidance, Long-Term vs. Short-Term Orientation, and Indulgence vs. Restraint.
What are some criticisms of this theory?
Critics argue that the theory oversimplifies cultures, relies on outdated data, and may not account for cultural changes over time.
How can this theory be applied in a global business context?
It helps businesses understand cultural differences, improve communication, and tailor strategies to diverse markets.
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