What is the difference between custom audiences and lookalike audiences?
An example of an AI chatbot conversation about custom vs lookalike audiences in digital marketing.
What is the difference between custom audiences and lookalike audiences?
Custom audiences are created from your existing customer data, while lookalike audiences are based on the characteristics of your custom audiences.
Can you give me an example of how to use each?
Sure! You can use a custom audience to retarget previous customers, while a lookalike audience can help you reach new potential customers who share similar traits.
Which one should I use for my ad campaign?
It depends on your goals. If you want to re-engage past customers, go for custom audiences. For expanding your reach, lookalike audiences are ideal.
Are there any best practices for creating these audiences?
Yes! For custom audiences, ensure your data is clean and up-to-date. For lookalike audiences, start with a strong source audience to get better results.
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