How does the Kano model improve customer satisfaction?

How does the Kano model improve customer satisfaction?

The Kano model helps identify customer needs and prioritize features that enhance satisfaction. It categorizes features into five types: basic, performance, excitement, indifferent, and reverse.

Can you explain the different categories in the Kano model?

Sure! Basic needs are essential and must be met. Performance needs increase satisfaction when fulfilled. Excitement needs delight customers but aren't expected. Indifferent needs don't affect satisfaction, and reverse needs can cause dissatisfaction.

How can I apply the Kano model to my business?

You can apply the Kano model by surveying your customers to identify their needs, categorizing features based on their responses, and prioritizing development based on what will enhance satisfaction.

What are some examples of excitement needs?

Examples of excitement needs might include unique features like personalized recommendations, surprise discounts, or innovative product designs that customers didn't expect.