What are some examples of the Kano model in action?
The Kano model helps prioritize features based on customer satisfaction. For example, in a smartphone, a high-quality camera is a 'delighter', while a long battery life is a 'must-be' feature.
Can you give me more examples from different industries?
Sure! In the automotive industry, safety features are 'must-be' requirements, while advanced infotainment systems can be 'exciters' that enhance customer satisfaction.
How can businesses apply the Kano model effectively?
Businesses can apply the Kano model by conducting surveys to categorize features and prioritize development based on customer feedback.
What are the limitations of the Kano model?
Some limitations include its reliance on customer perceptions, which can change over time, and the challenge of accurately categorizing features.
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