What are some examples of customer segmentation?
An example of an AI chatbot conversation about customer segmentation techniques and examples.
What are some examples of customer segmentation?
Customer segmentation can be based on demographics, behavior, psychographics, and geography. Would you like examples for each?
Yes, please provide examples for each type.
Sure! For demographics, you might segment by age or income. For behavior, consider purchase history. Psychographics could include lifestyle or values, and geography might involve region or climate.
Can you give a specific example of a company using these segments?
Absolutely! For instance, Nike segments its customers by demographics (age and gender), behavior (purchase frequency), and psychographics (lifestyle and interests) to tailor its marketing strategies.
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