How can big data improve customer segmentation?
An example of an AI chatbot conversation about customer segmentation using big data.
How can big data improve customer segmentation?
Big data allows businesses to analyze vast amounts of customer data, identifying patterns and preferences.
What types of data are most useful for segmentation?
Demographic data, purchase history, online behavior, and social media interactions are all valuable for segmentation.
Can you give an example of a company that successfully used big data for this?
Sure! Netflix uses big data to segment its audience, tailoring recommendations based on viewing habits.
What tools can I use for customer segmentation?
Popular tools include Google Analytics, Tableau, and customer relationship management (CRM) software.
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