How does AI impact data privacy in marketing?

How does AI impact data privacy in marketing?

AI can enhance marketing strategies but raises concerns about data privacy, especially with personal data usage.

What are the main privacy concerns with AI in marketing?

Main concerns include data collection without consent, potential data breaches, and misuse of personal information.

How can companies ensure data privacy while using AI?

Companies can implement strict data governance policies, use anonymization techniques, and ensure transparency with users.

Are there regulations that govern AI and data privacy?

Yes, regulations like GDPR in Europe and CCPA in California set guidelines for data privacy and protection.

What should consumers know about their data rights?

Consumers should know they have rights to access, correct, and delete their data, as well as to opt-out of data collection.