What are the differences between lookalike and custom audiences?
An example of an AI chatbot conversation about differences between lookalike and custom audiences.
What are the differences between lookalike and custom audiences?
Lookalike audiences are created based on the characteristics of your existing customers, while custom audiences are made from your own data, like email lists.
Can you give me an example of each?
Sure! A custom audience could be a list of your past customers, while a lookalike audience might target new users who share similar traits with those customers.
Which one should I use for my ad campaign?
It depends on your goals. Use custom audiences for retargeting existing customers and lookalike audiences to reach new potential customers.
Are there any specific strategies for using lookalike audiences?
Yes! Start with a strong source audience, like your best customers, and experiment with different audience sizes to find the best fit.
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