What are the key differences between qualitative and quantitative research?

What are the key differences between qualitative and quantitative research?

Qualitative research focuses on understanding concepts and experiences, while quantitative research emphasizes numerical data and statistics.

Can you give me examples of each type of research?

Sure! An example of qualitative research is conducting interviews to explore people's feelings about a product. Quantitative research might involve a survey with multiple-choice questions to gather statistical data on product usage.

What are the advantages of qualitative research?

Qualitative research provides in-depth insights, captures complex behaviors, and allows for flexibility in exploring topics.

And what about the advantages of quantitative research?

Quantitative research allows for statistical analysis, can handle large sample sizes, and provides results that are easier to generalize.

How do researchers decide which method to use?

Researchers choose based on their research questions, objectives, and the type of data they need to answer those questions.