What is the difference between retargeting and remarketing?

What is the difference between retargeting and remarketing?

Retargeting and remarketing are often used interchangeably, but they have distinct differences. Retargeting typically refers to online ad placements that target users who have previously visited your website, while remarketing usually involves email campaigns aimed at users who have interacted with your brand.

Can you give me an example of each?

Sure! An example of retargeting would be showing ads on social media to users who visited your product page but didn't make a purchase. Remarketing, on the other hand, could involve sending a follow-up email to someone who abandoned their shopping cart, encouraging them to complete their purchase.

Which one is more effective for conversions?

It depends on your goals and audience. Retargeting can be very effective for brand awareness and driving traffic back to your site, while remarketing can lead to higher conversion rates since it targets users who have already shown interest in your products.

Are there any tools you recommend for these strategies?

Yes! For retargeting, platforms like Google Ads and Facebook Ads are popular. For remarketing, email marketing tools like Mailchimp or Klaviyo can be very effective.