What is the impact of retargeting on sales?
Retargeting can significantly boost sales by reminding potential customers of products they viewed, increasing conversion rates.
How does retargeting work in digital marketing?
Retargeting works by using cookies to track users who visit your site and then displaying targeted ads to them on other platforms.
Are there any statistics on retargeting effectiveness?
Yes, studies show that retargeted ads can lead to a 10x increase in click-through rates compared to standard display ads.
What are some best practices for retargeting campaigns?
Best practices include segmenting your audience, using personalized ads, and setting frequency caps to avoid ad fatigue.
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