What are the downsides of programmatic advertising?
An example of an AI chatbot conversation about the downsides of programmatic advertising.
What are the downsides of programmatic advertising?
Programmatic advertising can lead to issues like ad fraud, lack of transparency, and potential brand safety concerns.
Can you explain how ad fraud occurs in programmatic advertising?
Ad fraud often happens through bots that generate fake clicks or impressions, wasting advertisers' budgets.
What do you mean by lack of transparency?
Lack of transparency refers to the difficulty in tracking where ads are placed and how budgets are spent.
Are there any solutions to these downsides?
Yes, using verified platforms, implementing strict monitoring, and choosing reputable partners can help mitigate these issues.
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