What are the key regulations for email marketing compliance?
An example of an AI chatbot conversation about email marketing compliance regulations.
What are the key regulations for email marketing compliance?
The key regulations include the CAN-SPAM Act, GDPR, and CASL. Each has specific requirements for consent and opt-out.
Can you explain the CAN-SPAM Act?
Sure! The CAN-SPAM Act requires that you include a clear opt-out option in your emails and honor opt-out requests promptly.
What about GDPR? How does it affect email marketing?
GDPR requires explicit consent from users before sending marketing emails and gives them rights over their personal data.
Are there penalties for non-compliance?
Yes, non-compliance can lead to hefty fines, depending on the regulation and the severity of the violation.
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