What are some famous branding failures?
An example of an AI chatbot conversation about branding failures and lessons learned.
What are some famous branding failures?
Some famous branding failures include New Coke, Gap's logo change, and the launch of Microsoft's Zune.
What went wrong with New Coke?
New Coke failed because it altered the original formula that customers loved, leading to backlash and nostalgia for the original.
How did Gap's logo change affect their brand?
Gap's logo change in 2010 was met with public outcry, leading to a quick reversion to the original logo due to negative feedback.
What can brands learn from these failures?
Brands can learn the importance of understanding customer loyalty, the risks of drastic changes, and the value of market research.
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