What are some famous rebranding cases and their impact?
An example of an AI chatbot conversation about famous rebranding cases and their effects.
What are some famous rebranding cases and their impact?
Some famous rebranding cases include Apple, which shifted from a computer company to a lifestyle brand, and Coca-Cola's New Coke, which was a major flop but taught valuable lessons about brand loyalty.
Can you tell me more about the Apple rebranding?
Apple's rebranding in the late 1990s focused on innovation and design, leading to iconic products like the iPod and iPhone, which transformed the tech industry.
What lessons can be learned from Coca-Cola's New Coke?
The New Coke case highlights the importance of understanding customer loyalty and preferences. It showed that even a strong brand can falter if it strays too far from its core identity.
Are there any other notable examples?
Yes, other notable examples include Airbnb, which rebranded to emphasize belonging, and Dunkin' Donuts, which simplified its name to Dunkin' to focus on coffee.
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