What are some famous rebranding failures?
An example of an AI chatbot conversation about rebranding failures and their impacts.
What are some famous rebranding failures?
Some famous rebranding failures include Gap's logo change in 2010, which was quickly reverted due to public backlash.
Why did the Gap logo change fail so quickly?
The new logo was met with immediate criticism for being too generic and not reflecting the brand's identity.
Can you give me another example?
Sure! Tropicana's packaging redesign in 2009 confused customers, leading to a 20% drop in sales.
What lessons can companies learn from these failures?
Companies should ensure that rebranding aligns with customer expectations and brand identity to avoid alienating their audience.
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