What are some successful rebranding examples?
An example of an AI chatbot conversation about successful rebranding strategies and their impacts.
What are some successful rebranding examples?
Some notable examples include Apple, which shifted from computers to a lifestyle brand, and Old Spice, which revitalized its image with humorous ads.
What strategies did they use for their rebranding?
Apple focused on innovation and design, while Old Spice used humor and targeted younger audiences through social media.
How did these rebrands affect their sales?
Apple's sales skyrocketed, becoming one of the most valuable companies, while Old Spice saw a significant increase in market share and brand recognition.
Can you give me more recent examples?
Sure! Brands like Dunkin' and Airbnb have successfully rebranded in recent years, focusing on modernizing their images and appealing to younger consumers.
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