How do brands effectively handle criticism?
Brands can handle criticism well by acknowledging the issue, responding promptly, and showing empathy.
Can you give me some examples of brands that did this?
Sure! For instance, Starbucks addressed racial bias incidents by implementing training programs.
What about a tech company?
Apple faced criticism over labor practices but responded by improving transparency and working conditions.
How important is social media in this process?
Social media is crucial as it allows brands to communicate directly and quickly with their audience.
What are some common mistakes brands make when handling criticism?
Common mistakes include ignoring the criticism, being defensive, or failing to follow up with solutions.
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