What are some examples of contextual targeting in action?
An example of an AI chatbot conversation about contextual targeting in marketing.
What are some examples of contextual targeting in action?
Contextual targeting involves displaying ads based on the content of the webpage. For example, if a user is reading an article about fitness, they might see ads for gym memberships or workout gear.
Can you give me more specific examples?
Sure! If someone is browsing a recipe site, they might see ads for cooking utensils or meal kit services. Similarly, a travel blog might show ads for hotels or flights.
How does this differ from behavioral targeting?
Behavioral targeting focuses on users' past behavior and interests, while contextual targeting is based on the current content being viewed.
What are the benefits of using contextual targeting?
Benefits include higher relevance for users, improved ad performance, and less privacy concerns compared to behavioral targeting.
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