How does contextual targeting work?
An example of an AI chatbot conversation about how contextual targeting works in digital advertising.
Can you explain how contextual targeting works in online advertising?
Sure! Contextual targeting involves displaying ads based on the content of the webpage. It analyzes the text, images, and videos to determine the most relevant ads for that specific context.
How does it decide which ads to show?
It uses algorithms to match keywords and themes from the webpage with relevant ads in the advertiser's inventory. For example, if a user is reading an article about gardening, they might see ads for gardening tools or plants.
Is contextual targeting effective?
Yes, it can be very effective because it targets users based on their current interests, leading to higher engagement rates.
What are the advantages over behavioral targeting?
Contextual targeting respects user privacy since it doesn't rely on personal data. It also reaches users at the moment they are interested in related content.
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