How does AI enhance contextual targeting in advertising?
AI enhances contextual targeting by analyzing user behavior and content to deliver more relevant ads.
Can you give me an example of how this works in practice?
Sure! For instance, if a user is reading an article about fitness, AI can show ads for workout gear or health supplements.
What are the benefits of using AI for this purpose?
The benefits include improved ad relevance, higher engagement rates, and better ROI for advertisers.
Are there any challenges associated with AI in contextual targeting?
Yes, challenges include data privacy concerns and the need for high-quality data to train AI models.
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