What is contextual targeting?
An example of an AI chatbot conversation about contextual targeting in digital advertising.
What is contextual targeting?
Contextual targeting is a digital advertising strategy that displays ads based on the content of the webpage.
How does it differ from behavioral targeting?
Behavioral targeting focuses on user behavior and past interactions, while contextual targeting is based on the current content.
Can you give me an example of contextual targeting?
Sure! If a user is reading an article about gardening, they might see ads for gardening tools or plants.
What are the benefits of using contextual targeting?
Benefits include higher relevance for users, improved engagement rates, and better ad performance.
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