What is contextual targeting and how does it work?
An example of an AI chatbot conversation about contextual targeting in digital marketing.
What is contextual targeting and how does it work?
Contextual targeting is a digital marketing strategy that serves ads based on the content of a webpage. It analyzes the context of the page to display relevant ads.
Can you give me an example of contextual targeting in action?
Sure! If a user is reading an article about hiking, they might see ads for outdoor gear or hiking boots, as these are contextually relevant.
How does it differ from behavioral targeting?
Behavioral targeting focuses on users' past behaviors and interests, while contextual targeting is based solely on the content being viewed at that moment.
What are the benefits of using contextual targeting?
Benefits include higher relevance of ads, improved user experience, and potentially better conversion rates since ads align with the user's current interests.
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