What are the challenges of contextual targeting?
An example of an AI chatbot conversation about the challenges of contextual targeting in advertising.
What are the main challenges of contextual targeting in digital advertising?
The main challenges include accurately interpreting context, ensuring relevance, and avoiding privacy concerns.
How does contextual targeting differ from behavioral targeting?
Contextual targeting focuses on the content of the page, while behavioral targeting is based on user behavior and past interactions.
Can you give examples of industries that struggle with contextual targeting?
Industries like healthcare and finance often struggle due to strict regulations and the need for precise messaging.
What technologies are used to improve contextual targeting?
Technologies like natural language processing and machine learning are used to better understand content and context.
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