How is contextual targeting different from behavioral targeting?

What is the difference between contextual targeting and behavioral targeting?

Contextual targeting focuses on the content of the webpage, while behavioral targeting is based on user behavior and past interactions.

Can you give me an example of each?

Sure! Contextual targeting might show ads for running shoes on a fitness blog, while behavioral targeting might show those ads to someone who has previously searched for running shoes.

Which one is more effective for advertisers?

It depends on the goals. Contextual targeting can reach users in the right mindset, while behavioral targeting can personalize ads based on user history.

Are there any privacy concerns with behavioral targeting?

Yes, behavioral targeting raises privacy concerns as it relies on tracking user behavior, which some users may find intrusive.