What are some examples of demand-side platforms?
An example of an AI chatbot conversation about demand-side platforms in digital advertising.
What are some examples of demand-side platforms?
Some popular examples of demand-side platforms include The Trade Desk, MediaMath, and AdRoll.
How do these platforms work?
Demand-side platforms allow advertisers to buy ad space in real-time through automated bidding, targeting specific audiences.
What are the benefits of using a demand-side platform?
Benefits include better targeting, cost efficiency, and access to a wide range of inventory across multiple ad exchanges.
Can you explain the difference between DSPs and SSPs?
Sure! DSPs (Demand-Side Platforms) are used by advertisers to buy ad space, while SSPs (Supply-Side Platforms) help publishers sell their ad space.
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