What is a demand-side platform?
An example of an AI chatbot conversation about demand-side platforms in digital advertising.
What is a demand-side platform?
A demand-side platform (DSP) is a technology that allows advertisers to buy digital ad inventory in an automated way.
How does a DSP work in digital advertising?
DSPs work by connecting advertisers to ad exchanges, enabling them to bid on ad space in real-time.
What are the benefits of using a DSP?
Benefits include better targeting, cost efficiency, and access to a wide range of inventory across multiple platforms.
Can you give me examples of popular DSPs?
Sure! Some popular DSPs include The Trade Desk, MediaMath, and AdRoll.
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