How does a demand-side platform work?
An example of an AI chatbot conversation about how demand-side platforms operate in digital advertising.
Can you explain how a demand-side platform works?
Sure! A demand-side platform (DSP) allows advertisers to buy ad space in real-time through automated bidding.
What are the benefits of using a DSP?
Using a DSP provides better targeting, efficiency in ad spending, and access to a wide range of inventory.
How does the bidding process work in a DSP?
In a DSP, advertisers set bids for ad impressions, and the platform automatically bids in real-time auctions.
Can you give me an example of a DSP?
Some popular DSPs include The Trade Desk, MediaMath, and AdRoll.
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