Can you explain how real-time bidding works in online advertising?
Sure! Real-time bidding (RTB) is a process where ad impressions are bought and sold in real-time through auctions.
How does the auction process happen so quickly?
The auction occurs in milliseconds, as advertisers place bids through ad exchanges when a user visits a webpage.
What factors influence the bidding price?
Factors include the user's demographics, browsing behavior, and the ad's relevance to the user.
Is real-time bidding effective for advertisers?
Yes, it allows advertisers to target specific audiences efficiently and optimize their ad spend.
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